Ronnefeldt Launching the Premium to Customers

The Challenge

Ronnefeldt, being a B2B brand in Turkey that serves to luxury hotels, restaurants and other points wants to reach to end consumer. How can we reach to the target group?

Strategy

Building up a creative and integrated communication strategy that consists
social media, event, PR plan and brand collaborations. Position the brand as a opinion leader and tea gourmet in the segment of ‘luxury tea’.

Solution

Collaborating with brands that have similar target group such as
Brandrooms, Harvey Nichols, Pera Palace Hotel Jumeirah…

Creating event series for tea tasting with the help of Ronnefeldt tea masters.

Getting coverages via media and influencers as tea opinion leader.