Caffe Nero ‘Story of My Coffee’ Concept

The Challenge

How can we explain ourselves as a coffee trendsetter in Turkey, where 3rd wave coffees are getting popular?

Strategy

Bring a real coffee expert and share the whole coffee experience through a communication idea ‘story of my coffee’.

Solution

Influence the editors, trendsetters with coffee expertise and heritage
of Caffe Nero. Motivate consumers to know and share about their coffee journey attached with their Caffe Nero experience.